Jeff Patton

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Good Product Evangelist, author or “User Story Mapping”
 jpattonassociates.com
 @jeffpatton

Jeff makes use of over 20 years of product design and development experience to help companies create great products.

Jeff started in software development in the early 90s as a project leader and senior developer for a small software product company. There he learned that well written code, and fast delivery isn’t the secret to success, it’s just table stakes. It’s actually deep understanding of your customers and users coupled with a desire to create a product that’s really valuable to them that makes the biggest difference.

In 2000 Jeff worked as a product manager at one of the first companies adopting Extreme Programming. It was there he built a strong appreciation for the discipline that Agile thinking brings to software development and a deep concern for what seemed to be left out, specifically good product thinking. Since then Jeff has been an evangelist championing the inclusion of strong product design and user experience practice in Agile development. Today Jeff teaches and coaches a contemporary blend of practice that incorporates Lean and Lean Startup and Design Thinking all directed at helping organizations build products their customers love.

Jeff’s a Certified Scrum Trainer, and winner of the Agile Alliance’s 2007 Gordon Pask Award for contributions to Agile Development. Jeff is author of the O’Reilly book User Story Mapping which describes a simple holistic approach to using stories in Agile development without losing site of the big picture. You can learn more about Jeff at his websites: jpattonassociates.com, and agileproductdesign.com. There you can find essays and past writing from his columns with StickyMinds.com, Better Software Magazine, and IEEE Software on Jeff’s websites: jpattonassociates.com and agileproductdesign.com.

YOW! 2014 Sydney

Collaborating Better with Story Maps

TALK – VIEW SLIDES

Product design documents are like vacation photos. They help the people that were there relive and recall details, but fail to give people who weren’t there the same amount or quality of information. Effective teams know how to collaborate for shared understanding. In this talk, I’ll show how Agile stories and story mapping help everyone on the team work together to understand the problem space and design and validate products more effectively.


Passionate Product Ownership – Scrum Certified

WORKSHOP

Product Ownership is hard! If you’re a working as a product owner in an agile team, you already know this is the toughest and most critical role in a successful product organization. If you’re a UX practitioner, senior engineer, or marketing professional in your organization, it may seem like adopting Scrum or agile development has stripped away your ability to contribute as a product decision maker.

If you’re adopting an agile approach, your organization may be struggling with bloated backlogs that aren’t well understood, stressful planning meetings that last too long and fail to get at details needed to deliver predictably, a nagging feeling that you’re building the wrong thing, a lack of time to work with customers and users, chronically late delivery, and frustrated business stakeholders

There’s hope!

The Passionate Product Ownership workshop takes on the bad assumptions and bad practices that often emerge from overly simplistic approaches to agile development and Scrum. Jeff Patton will leverage his past product leadership experience, and years of coaching product teams to teach an effective product ownership strategy.


User Story Mapping: Discover the Whole Story

WORKSHOP

In ideal Agile development teams build small valuable chunks of functionality. But, that’s easier said than done. Not all products or features are small and breaking them down into small buildable parts is challenging. And, even when you do, how do the people building those small parts not lose sight of the big picture?

Story mapping is a simple practice for telling the story of a whole product or feature starting by telling the stories of the users who’ll use it. In this fast paced workshop you’ll learn the concepts of story mapping by building a map collaboratively with others. You’ll learn advanced techniques for slicing a map to find small viable product releases, and then how to build your product using smaller stories without losing sight of the big picture.