Passionate Product Ownership: A Certified Scrum Product Ownership Workshop

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Jeff Patton
Author of User Story Mapping, Chief Troublemaker at Jeff Patton & Associates
 jpattonassociates.com
 @jeffpatton
Registration - coming soon

Workshop

Product Ownership is hard! If you’re working as a product owner in an Agile team, you already know this is the toughest and most critical role in a successful product organization.

If you’re a UX practitioner, senior engineer, or marketing professional in your organization, it may seem like adopting Scrum or Agile development has stripped away your ability to contribute as a product decision maker.

If you’re adopting an Agile approach, your organization may be struggling with bloated backlogs that aren’t well understood, stressful planning meetings that last too long and fail to get at details needed to deliver predictably, a nagging feeling that you’re building the wrong thing, a lack of time to work with customers and users, chronically late delivery, and frustrated business stakeholders…There’s hope!

The Passionate Product Ownership workshop takes on the bad assumptions and bad practices that often emerge from overly simplistic approaches to agile development and Scrum. Jeff Patton will leverage his past product leadership experience, and years of coaching product teams to teach an effective product ownership strategy.

WHAT YOU WILL LEARN

In this workshop you will learn about the role of the Product Owner and an effective product owner strategy that:

  • Positions product owners as collaborative leaders that leverage a team to get their work done;
  • Relies on active participation from UX practitioners, lead engineers, business analysts, marketing professionals and others;
  • Complements solid Agile delivery practice with effective Product Discovery practice to design and validate product ideas faster;
  • Incorporates good product management thinking, design thinking, lean startup thinking, and lean UX thinking;
  • Leverages emergent collaborative design practices like Story Mapping, Persona Sketching, and Design Sketching;
  • Focuses product ownership on the goal of maximizing successful product outcomes in the market.

WHO SHOULD ATTEND

This workshop isn’t just for product owners to learn about their role and responsibilities in Scrum. It’s for a broader audience that includes UX practitioners, Business Analysts, Lead Developers and Engineers, Scrum Masters and any other role that contributes to making effective product decisions in your organization. This workshop is for all team roles!


Jeff Patton

Jeff Patton is highly regarded in the Agile community for his work around experience and product design. Jeff helps organisations improve the way they work to build products they’re proud of. Where many development processes focus on delivery speed and efficiency, Jeff balances those concerns with the need for building products that deliver exceptional value and marketplace success. To do this he teaches a blend of thinking and process styles including solid product management, agile development, design thinking, lean startup, lean user experience, and raw pragmatism.

Jeff has filled almost all roles in software development from lead engineer to UI designer. His product leadership career spans 20 plus years and a wide variety of products from on-line aircraft parts ordering to electronic medical records. He’s known as the person who created and popularised Story Mapping, a user-centric approach to working with agile user stories. Jeff was an early thought leader on blending agile and UX practice. His current articles, essays, and presentations can be found at www.jpattonassociates.com. His writing and recorded talks appear in StickyMinds.com, Better Software Magazine, IEEE Software, InfoQ, Alistair Cockburn’s Book Crystal Clear, and his best-selling book, User Story Mapping. Jeff was recognised for outstanding contributions to Agile Development by the Agile Alliance in 2007 with the Gordon Pask Award. He is a Scrum Alliance Certified Scrum Trainer (CST).

Registration - coming soon